Unique Author Branding Enhancements and Content Ideas for June

Unique Author Branding Enhancements and Content Ideas for June

Reading Time: 7 minutes

Hello and welcome to our list of June observances and unique author brand enhancements and content ideas for your monthly book marketing plan.

Without a regular connection to readers, you’re just another book on the shelf. Take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.

This is part of excelling with your author brand!

Timely content that uses popular and trending search terms and hashtags is a great way to enhance your visibility and improve SEO in a very simple way.

And what’s really key: content ideas don’t always have to stem from your genre or topic.

When it comes to author marketing and building an author brand, ensuring that your fans and followers have ways to connect with you on a more personal level is as powerful as speaking about your genre and topic.

How to Use My Content Ideas

Below are holidays and just plain wacky and fun June Observances for 2021.

I’ve also included a few content ideas and angles to help spark your creativity and help you wrap your mind around how to work them into your author branding.

Not all of these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought-provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!

There are always a lot of holidays around food, drink, and cooking, so get ready to share recipes or tag local fave establishments and ask followers to share theirs. The same goes for activities: this is a great chance to take selfies and/or to share a bit about yourself outside of being a writer.

These also open up opportunities for you to make recommendations for products – no, not official ads, but again, people love to follow someone who’s a great resource. Think outside the box to come up with ways you can help people out and make their lives easier or more exciting.

Keep in mind: ALL of your posts should encourage your fans and followers to respond, chime in, share their feedback, insight, stories, etc. Don’t forget to work that angle: let them know you want to hear from them!

Also remember: Your goal is to encourage engagement – never post flat content; be creative with how you pull others into the conversation and offer ways for them to easily engage.

If you feel a little guilty about the lack of book marketing planning you’ve done so far in 2021, use this list as a productive kick in the rear. Commit to writing some form of content every day and use it on social, for your blog, in your newsletter – get creative!

Giving yourself a bar to reach is the first step to upping your author branding game.

Kick-off a great year of book marketing and promotion by grabbing our Monthly Book Marketing Planner from the Free Resources and Downloads section at the end of this post.

Do polls, giveaways, fan art contests: remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.

If you need some additional support on how to translate these ideas into actual content and posts, consider signing up for email coaching with me and we’ll get personal!

Getting Started with Content Ideas

Check out these month-long observances. Several offer opportunities to support a cause close to your heart by sharing stories, raising awareness, and/or giving your followers ways to donate money, time, and love to your favorite issues.

LGBT Book Month – If your book offers LGBT representation, let social media know! This month is about discovering books with inclusive casts and highlighting the best ones. Share some fan art of your characters or a snippet of text about them.

Audiobook Appreciation Month

Aquarium Month

Candy Month

Dairy Month

Effective Communications Month – If your book marketing plan centers on being a point of advice for other writers, offer some writing tips to your followers. Don’t forget yo let them know what else they can learn from your book.

Fight the Filthy Fly Month

Gay and Lesbian Pride Month

Great Outdoors Month

National Accordion Awareness Month

National Adopt a Cat Month –Have some fun by sharing a photo of your favorite feline! Encourage your followers to share their cat friends too and tag you in their posts.

National Fresh Fruit and Vegetables Month

National Iced Tea Month

Rose Month

Turkey Lovers Month

Multi-Day Celebrations

First full week of June – National Gardening Week

1st Week – Fishing Week

2nd Week – Email Week

Last full week of June – Lightning Safety Week

Week of June 14 – National Flag Week

unique-author-branding-enhancements-and-content-ideas-for-june Unique Author Branding Enhancements and Content Ideas for June

Daily Observations for June

June 1

Dare Day – Dare your readers to attempt something from your book. Whether it’s making a new recipe or trying a new hobby, make it fun and get your followers involved.

Flip a Coin Day

June 2

National Bubba Day

National Rocky Road Day

June 3

World Bicycle Day

Repeat Day

June 4

Applesauce Cake Day

Hug Your Cat Day – We already learned that it’s National Adopt a Cat Month, why not give yours a big hug, too? Try not to get scratched in the process! Invite your followers to share their huggable kitten, too.

National Cheese Day

National Doughnut Day

Old Maid’s Day

June 5

Hot Air Balloon Day

National Trails Day

World Environment Day – If you’ve written a book about a character who loves nature and being outdoors, tell your readers why they love it. Also let them know what they can do to help the environment or fun things they could get out and do today.

June 6

D-Day, WWII – Whether you’ve written a historical fiction or detailed biography based in World War II, take today to honor those involved. Feature a story or a detail not many would know, or pay respects to those lost on this day.

National Gardening Exercise Day

National Frozen Yogurt Day

National Yo-Yo Day

June 7

National Chocolate Ice Cream Day


June 8

Best Friends Day – Talk about your character and their best friend, sharing what they love about each other. You could even encourage your followers to share what they love about their own best friend!

Name Your Poison Day

World Ocean Day

June 9

Donald Duck Day

National Strawberry Rhubarb Pie Day

June 10

Ball Point Pen Day

Herb and Spices Day

Iced Tea Day

June 11

National Corn on the Cob Day

National Flip Flop Day – If you have a fun, summer read that’s great for the beach or a day on the lake, snap a pic of your book next to you go-to pair of flip flops.

June 12

National Jerky Day

National Peanut Butter Cookie Day

Red Rose Day – This is a perfect day for the romance writers to highlight their great love story. Bonus points if there’s a rose on the cover!

June 13

National Weed Your Garden Day

Sewing Machine Day

June 14

Chinese Dragon Boat Festival

Flag Day

Monkey Around Day

June 15

National Nature Photography Day

National Prune Day

Smile Power Day – What’s a scene from a book, or your own book, that made you smile? Remember: promo isn’t only about your book. Sharing other authors and your favorite moments from their book is also a great tool for growing your following.

Global Wind Day

June 16

Fresh Veggies Day

International Waterfall Day

June 17

Eat Your Vegetables Day

Nursing Assistants Day

June 18

Go Fishing Day

International Panic Day

International Picnic Day

International Sushi Day

National Splurge Day – No need to tell us again! Tell your followers what books you bought recently, and don’t forget to mention why they should pick up your own.

Take a Road Trip Day

June 19

Juneteenth – An important to recognize regardless of what you’ve written. But if you’ve authored a book with a history related to Juneteenth that you think your followers could learn from or could gain a meaningful experience from, share it. However, don’t only post for the promo! Make an effort to share information and impactful content.

National Hollerin’ Contest Day

National Kissing Day – What’s the best, sweetest, steamiest kiss in your novel? Share a couple lines with your audience and make them want more!

World Juggler’s Day

World Sauntering Day

June 20

Father’s Day – Have you written a book featuring a loving, devoted father figure? Let your character shine today. Post about what he’s done for his family or his child while letting all the dad’s out there feel the love.

Finally Summer Day / Summer Solstice

Ice Cream Soda Day

National Bald Eagle Day

National Turkey Lovers Day

June 21

Go Skateboarding Day

International Yoga Day

National Sea Shell Day

National Selfie Day

June 22

National Chocolate Eclair Day

National Columnists Day – If any spunky journalists made it into your book, let your readers know! Maybe write up a column from your character’s perspective.

National Onion Ring Day

World Rainforest Day

June 23

International Widows Day

Let it Go Day

National Pink Day

June 24

International Fairy (or Faery) Day – This day is for all the fantasy writers. Fae or fairy, share their culture and let your readers know what makes them different (besides being a magical race).

National Handshake Day

Swim a Lap Day

June 25

Log Cabin Day

National Catfish Day

National Food Truck Day

Take Your Dog to Work Day

June 26

Beautician’s Day

Forgiveness Day

National Canoe Day

June 27

National Onion Day

Sunglasses Day

June 28

Insurance Awareness Day

International Body Piercing Day

Paul Bunyan Day

June 29

Camera Day

Hug Holiday – Share the love and give a hug. Maybe with your partner, your parent, your friend, or your pet, show your readers who you wanted to give a hug to today and encourage them to share who they’re hugging. Author branding is also about letting your readers see the side of you that’s not hidden in your pages!

International Mud Day

Waffle Iron Day

June 30

Meteor Day

The Takeaway

Remember, being an author demands creativity, and it also demands authenticity when developing a marketing plan to support your author brand.

Coming up with unique content ideas for authors as part of your marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these June observances should really help.

Resources and Free Downloads

Monthly Book Marketing Planner

How Can I Sell More Books

Powering Up Your Email Book Marketing and Promotion

The Best Book Marketing Tips for Getting Discovered and Making the Sale

Jane Friedman: How to Build an Author Website