Reading Time: 6 minutesWhether they’re marketing their first book- or their fiftieth- many authors rely heavily on advertising to launch their book. While advertising can be helpful, it’s often not used strategically enough to move the needle. A lot of times, when I talk to authors and ask what they’re doing to promote their books, they’ll tell me they’re running some form of social media advertisement – whether it’s Facebook or Instagram, or maybe they’re running print ads. Regardless of the ad type, most ads need to anchor to something – and by that, I mean something more than a...
How to Strategically Use Advertising to Launch a Book
