June 16, 2022

LGBTQ Book Sales Surge in U.S., Especially in YA

NPD BookScan recently shared a report showing an LGBTQ book sales surge in the U.S. The sales of LGBTQ fiction in 2021 was 5 million, twice as much as they were in 2020. The surge has only continued in 2022, with a 39% increase so far. The increase has been led by young adult novels, specifically books like They Both Die at the End by Adam Silvera, which had the biggest gains, and Hearstopper by Alice Oseman. Though the increase hasn’t been as big, LGBTQ book sales have also risen for adult fiction, with books like The House In The...

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Important Considerations for Deciding to Write Under a Pen Name: Book Marketing Podcast Episode

Reading Time: 2 minutes We decided to do a book marketing podcast episode on author pen names because they can be a lot of fun. Pen names gives authors an opportunity to get creative! However, choosing a pen name is not a decision you should make lightly because everything you put out there is your brand. I really don’t recommend you “try on a pen name to see if it works” with the idea that you can just turn it on and off. It’s definitely not that simple. Define “Why” You Need A Pen Name Authors use pen names for...

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