authors

The Real Pros and Cons of Self-Publishing a Book: Book Marketing Podcast Episode

Reading Time: 3 minutes We wanted to do this episode of our book marketing podcast because, as a marketing company, we’re on the front lines in terms of wanting to help authors take advantage of every promotional and branding opportunity that makes sense for their books. We don’t have a horse in the race in terms of how you publish or who you publish with – but we know first-hand the challenges authors face because of various publisher restrictions. Many are common, some are less common, but authors continue to reach out to us to find a loophole – and...

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Why Self-Publishing Your Book is Lucrative if You’re Planning a Series

Reading Time: 4 minutesSelf-publishing a book can sound complicated, and I won’t lie to you, it is more work upfront for authors. However, it can also be lucrative for many reasons, and for many kinds of authors! I’d like to focus on one group in particular this time around: the series author. We get a lot of authors that come to us when they’re ready to release a new book in their series, because they feel stuck. Typically this happens because they went through a publisher or publishing service for book one. And feeling stuck comes from their lack of...

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QUIZ: How Negative Reviews Can Influence Your Book Marketing Strategies

Reading Time: 2 minutesI get it, bad reviews can be hard. As an author, I understand how disheartening getting a negative review can be and how easy it is to get caught up in it. But instead of focussing on the negative, it’s important to understand all of the positive benefits that can come from reviews and how they can ultimately shape your book marketing strategies. How you chose to handle book reviews will ultimately impact your success as an author. Not everyone is going to love your stuff, thats just the truth. However, how you learn from criticism shows...

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Infographic: Reader Centric June Observances to Bolster Your Author Branding

Reading Time: 2 minutesI thought I would give you a head start on some June Observances that feature reader and book-centric themes to support your author branding and content ideas! You can use these holidays as inspiration for your newsletter, blog, or social media posts. As always, your posts should encourage your fans and followers to respond, chime in, share their feedback, insight, stories, etc. Don’t forget to work that angle: let them know you want to hear from them! Also, remember: Your goal is to encourage engagement – never post flat content; be creative with how you pull others...

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Infographic: Build Your Author Brand From Scratch With These 5 Questions

Reading Time: 3 minutesI get it; creating an author brand feels hard. Your brand is your promise to your readers. It’s how you show up in the world, and your platform needs to reflect this. Your brand encompasses your website, author newsletter, social media, and speaking, just to name a few. This probably sounds intimidating, especially if you don’t know where to start. But, trust me, the best place to start is with you. Our author brands are made up of things we love and what we love to do, and a solid brand is a combination of what you...

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The Top 5 Strategies for Promoting a Book on Social Media

Reading Time: 4 minutesWhen promoting your book on social media the most important thing you have to keep in mind is why people actually use social media. They use it to escape, to learn something, to laugh, to find link-minded people – but they typically don’t use it for the sole purpose to spend money. But stay with me, that doesn’t mean promoting a book on social media won’t serve your bigger picture of building readership and selling more books! You just have to have the right mindset and work with buyer behavior instead of against it. Here are 5...

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10 Common Book Marketing Mistakes: Book Marketing Podcast Episode

Reading Time: 5 minutes We really designed this book marketing podcast episode around aspects of publishing and book marketing that we really see authors stressing about, and stressing about unnecessarily – or because there’s a lack of understanding of how this all really works. So we’re going to cover some myths that will hopefully give you some important insight, and also a little relief going forward! Myth #1: If I build it, they will come. Having a social media following, or professional connections, or even friends in high places aren’t a replacement for thoughtful and strategic marketing and promotion. Books...

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Rod Serling Quotes on Writing: The Complete Collection

When it comes to versatility, it’s impossible to rule out Rod Serling’s name in the list. He was a talented writer who challenged the television scene, eventually becoming a celebrated television producer, screenwriter, and narrator. His excellence shined on his 1950s live television plays and anthology series, The Twilight Zone. Audiences loved the sci-fi anthology television series because of its uniqueness and insightful episodes. Moreover, many people admire and look up to Serling himself as someone with an exceptional and varied career in television. Therefore, it’s no wonder viewers, especially writers, seek quotes on writing from Rod Serling himself! American...

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5 Book Marketing Strategies One Self-Published Author Used to Sell Over 20K Books with Almost No Money

Reading Time: 3 minutesI always love reading pieces on author success, especially when they offer juicy and easy-to-implement book marketing strategies that authors can dig into right away. And while some of what this particular author recommends is a tad obvious, it’s always worth a mention – because repetition is a good way to make an idea stickier so that you’ll remember it with ease. These Book Marketing Strategies Can Sell Lots of Books Write a Good Book: The author points to as his first piece of advice and cannot be said enough. There are lots of bad books out...

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Don’t Let A Bad Cover Ruin Everything: Book Marketing Podcast Episode

Reading Time: 2 minutes In this book marketing podcast episode, we discuss the perils of bad covers, how to potentially fix them and how to find a cover designer that won’t cost you a fortune before you launch your book. Last November, Written Word Media did a survey and found that only 53% of indie authors work with a professional designer, which is kind of scary to me.  To make matters worse, when you hear roughly 50% of authors are using a professional designer, you’d like to think that means 50% of book covers are exceptional – and that’s not...

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