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Tag: Blog

How to Sell Self-Published Books without Amazon: One Author’s Experience

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Reading Time: 6 minutesI talk to a lot of authors at events, in coaching sessions, even to some who reach out to work with us, who want to know how to sell self-published books without bowing down to the Amazon beast. And I get it. Even though I’m a big proponent of figuring out how to work with Amazon, as opposed to eschewing the site altogether, I’m a bigger fan of education – and helping authors make educated and strategic decisions that are right for them. So, when I found an article by Andrew Couldwell, I thought it had a...

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How to Know if You Should Be On TikTok: Book Marketing Podcast Episode

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Reading Time: 2 minutes We thought it was time that we did a book marketing podcast episode on TikTok because while we realize it’s not a new-new platform per se, as social media sites go it’s relatively young, and it’s gotten such great buzz. Especially with the #BookTok hashtag building so much interest for books- which we always love! How TikTok Impacted The Book Industry What really got me really interested in the #BookTok hashtag was when I started seeing specific #BookTok tables at major book retailers like Barnes & Noble. And what was happening (or what IS happening) was...

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Infographic: Build Your Author Brand From Scratch With These 5 Questions

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Reading Time: 3 minutesI get it; creating an author brand feels hard. Your brand is your promise to your readers. It’s how you show up in the world, and your platform needs to reflect this. Your brand encompasses your website, author newsletter, social media, and speaking, just to name a few. This probably sounds intimidating, especially if you don’t know where to start. But, trust me, the best place to start is with you. Our author brands are made up of things we love and what we love to do, and a solid brand is a combination of what you...

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Tuning Into Your Perfect Reader Market: Book Marketing Podcast Episode

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Reading Time: 2 minutes In this book marketing podcast episode, Zeroing in on Your Real Reader Market, we unpack the pitfalls of not understanding who your real markets are, and why and how to stay laser focused on who your audience is! We love creativity, but sometimes there’s such a thing as “too creative.” When authors are looking for readers, they sometimes want to dip into other, nearby markets – and we’re here to tell you there’s a right way and a wrong way to do that. Some fiction authors get very ambitious and think they have a shot with news...

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Unique Author Branding and Content Ideas Using April Observances

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Reading Time: 6 minutesIt’s time to run through our April observances and unique author brand enhancements and content ideas for your monthly book marketing plan! Without a regular connection to readers, you’re just another book on the shelf. Take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist. This is part of really refining your author brand! Timely content that uses popular and trending search terms and hashtags is a great way to enhance your visibility and improve SEO in a very simple way. And what’s...

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Infographic: Reader Centric April Observances to Bolster Your Author Branding

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Reading Time: 2 minutesI thought I would give you a head start on some April Observances that feature reader and book-centric themes to support your author branding and content ideas! Just like my full-length monthly observances posts, use these holidays as inspiration for your newsletter, blog, or social media posts. As always, your posts should encourage your fans and followers to respond, chime in, share their feedback, insight, stories, etc. Don’t forget to work that angle: let them know you want to hear from them! Also, remember: Your goal is to encourage engagement – never post flat content; be creative...

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Unique Author Branding and Content Ideas Using March Observances

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Reading Time: 6 minutesIt’s time to run through our March observances and unique author brand enhancements and content ideas for your monthly book marketing plan! Without a regular connection to readers, you’re just another book on the shelf. Take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist. This is part of really refining your author brand! Timely content that uses popular and trending search terms and hashtags is a great way to enhance your visibility and improve SEO in a very simple way. And what’s...

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How to Market a Book Using ARCs: What They Are and Why You Need Them

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Reading Time: 6 minutesWhen it comes to how to market a book, there’s a lot of industry “jargon” – like the term ARC’s and Galleys. And what’s even more confusing is how and when to use them. The idea behind this blog post is to discuss what they are, and how to use them. First off, let’s discuss what an ARC is. ARCs and Galleys Explained The term ARC stands for Advanced Review Copy. Galley essentially means the same thing but you’ll often see these two terms used interchangeably. The term “Galley copy” is usually reserved for books that are...

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Updating Your Book Marketing Plan for Holiday Sales

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Reading Time: 6 minutesObviously your book marketing plan plays a huge role in your long term success, but a lot of authors forget to make seasonal updates to support sales goals for specific holidays. Yes, all retailers are vying for coveted “holiday shopper” attention, but with some strategic additions to your current book promotion efforts, you can easily grab your share of the holiday sales revenue. Let’s start with some numbers! We know that online shopping sales are big, but did you know that 69% of US consumers shop online at least once a year? And recent figures show that...

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