Tag: indie author marketing

Keying into Diversity and Trending Topics: How to get publicity for your book

Reading Time: 4 minutesWhen you’re writing fiction, incorporating trending topics, or creating diverse characters – is always such a great idea. But how you get publicity for your book is another matter entirely. Too often I see authors launching their books, very proud of the topic they’re addressing or the characters they’ve included – but with very little thought paid to how this will play out with the readers. Right now, in particular, there’s a big need for diversity in fiction. Even though a lot of industry publications say that “we’re there” – meaning we have lots of diversity in...

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How to Sell Self-Published Books without Amazon: One Author’s Experience

Reading Time: 6 minutesI talk to a lot of authors at events, in coaching sessions, even to some who reach out to work with us, who want to know how to sell self-published books without bowing down to the Amazon beast. And I get it. Even though I’m a big proponent of figuring out how to work with Amazon, as opposed to eschewing the site altogether, I’m a bigger fan of education – and helping authors make educated and strategic decisions that are right for them. So, when I found an article by Andrew Couldwell, I thought it had a...

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7 Of The Best Book Marketing Strategies: Great Advice from Neil Patel

Reading Time: 12 minutesI love this little gem of a post by the ever-awesome Neil Patel discussing some of the best book marketing strategies. I have been reading Neil’s stuff for years and if you aren’t familiar with him, this post is a great way to get to know both his breadth of knowledge and his accessible writing style. And after you finish this post, take a minute to peruse some of his awesome content on all things search engine optimization, keywords and creating great websites! How to Market a Book: 7 Strategies By: Neil Patel It might feel like...

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Book Marketing and Publicity: Why Writers Conferences are Crucial to your Author Success

Reading Time: 5 minutesI’m a big fan of author education, and there’s no better way to further your book marketing and publicity success than taking a class or two. But even better than that is a chance to immerse yourself in your industry via a writers conference! With writers conferences finally returning to in person, now is a good time to start planning your next event. And though I loved that many of these events still happened virtually, there’s nothing like meeting other writers and industry professionals in person. Sadly, many authors attend writers conferences for the wrong reasons. I...

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Carol Michel Discusses How to Market Your Book Without Social Media

Reading Time: 6 minutesI absolutely wanted to share this article on how to market your book without social media because first off, I think it’s very brave. But also, it’s a dilemma we all face. We have a finite amount of time to do all the things and social media sucks up a lot of those “things” as we know. Even more startling was how long a post actually “lives” on social media (you’ll see what I mean farther down the page in this article). I think leaning less on social media for exposure is really smart and I hope...

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Infographic: Reader Centric July Observances to Bolster Your Author Branding

Reading Time: 2 minutesI thought I would give you a head start on some July Observances that feature reader and book-centric themes to support your author branding and content ideas! You can use these holidays as inspiration for your newsletter, blog, or social media posts. As always, your posts should encourage your fans and followers to respond, chime in, share their feedback, insight, stories, etc. Don’t forget to work that angle: let them know you want to hear from them! Also, remember: Your goal is to encourage engagement – never post flat content; be creative with how you pull others...

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Smashwords Founder Mark Coker’s Explanation of Author Branding is Spot On

Reading Time: 4 minutesAuthor branding is not talked about enough and when it is, it’s often glossed over. I’m sure many of you have already wondered how to create a good brand, why it’s important – and how you can drive more reader engagement, and book sales! Mark Coker, who started the company Smashwords, does a great job of detailing why an author brand is important, how to (easily) achieve one – and why it matters! Seven Author Branding Tips: How writers can build stronger brands and sell more books By Mark Coker Readers seek out books by their favorite...

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Promoting a Book on Amazon Just Got Easier with the New Advertising Updates

Reading Time: 7 minutesIn the last couple of weeks, Amazon changed their advertising dashboard, opening it up to any author – regardless of how they’re published – making the whole goal of promoting a book on Amazon even easier. You can now access the Amazon ads dashboard from our Author Central account – which every author has access to! But what does it mean for the industry and for authors seeking to plug some money into Amazon ads to gain more exposure for their book? Let’s dig in. Anyone Can Get Their Book onto Amazon, But Not Everyone Can Get...

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QUIZ: How Will This Amazon Ads Update Impact Author Marketing?

Reading Time: 2 minutesYou’ve probably heard by now, the Amazon ads team just opened up Amazon ads to every author. Previously you had to be a KDP author to get this, but now everyone from traditionally published authors to independently published authors can run ads on Amazon. This opened the door to opportunities for more author marketing strategies for clients we work with, so I was extremely excited to hear about this. However, I have to admit I was also a bit wary, because everyone means everyone, and Amazon ads are complicated. Amazon ads require a certain level of commitment,...

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Infographic: The 5 Most Important Questions to Ask Your Book Marketing Team

Reading Time: 2 minutesIn my experience, the very best book marketing campaigns are created and executed when the author and the marketing team are all on the same page about goals and expectations. Of course, your book has to be amazing, and the readers have to resonate with it – but finding those readers and making those connections is critical, and a good book marketing plan is the first step in getting to the next level with your brand. So I wanted to compile a list of 5 questions you should be asking any book marketing team you’re considering working...

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